Social Media Doesn’t Have to Be Hard: Use These Content Ideas to Stay Consistent

If you’ve been feeling stuck on what to post or how to build connection and growth in your following that actually impacts your bottom line, you’re in the right place. In this blog post, I am mapping out a simple formula to give you practical content ideas and inspiration to help you show up consistently, build your community, and keep your social media marketing feeling fresh and fun.

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My simple social media formula starts with creating content pillars so that I have a system to refer back to and ALWAYS know what to post!

To make planning easier, use these content pillars as your foundation. These themes will keep your content feeling consistent and purposeful while giving you room to be creative and authentic.

Content Pillar Ideas (you can make your own tho if these don't resonate!)

1. Behind the Scenes & Making Process:

• Why It Works: People love to see how handmade products come to life. Sharing your process makes your brand feel more human and relatable.

• Post Ideas:

  • Reels: Time-lapse of pouring candles or mixing soap.

  • Static Post: Your workspace with a caption about what you’re working on.

  • Stories: Quick update about a new batch you’re testing.

• Tip: Be real, even if it’s messy. Showing imperfections makes you relatable.

2. Product Showcases (But Make It Real):

• Why It Works: Instead of just saying “buy this,” show how your products fit into real life.

• Post Ideas:

  • Reels: A cozy candle-lit evening routine.

  • Static Post: Styled photo with a story about the inspiration behind the scent.

  • Stories: Unboxing or packaging an order, giving a little background on the scent.

• Tip: Focus on the experience rather than the product itself.

3. Personal Connection & Your Why:

• Why It Works: Sharing a bit about yourself makes your brand feel more approachable.

• Post Ideas:

  • Reels: Share why you started your handmade business.

  • Static Post: A selfie with a caption about your journey.

  • Stories: “3 Fun Facts About Me” or “Why I Love Making Soaps.”

• Tip: You don’t have to share your whole life—just a small glimpse into what makes you, you.

4. Relatable and Engaging Content:

• Why It Works: Not every post has to be about your products. Sometimes, just making people smile or nod in agreement is enough.

• Post Ideas:

  • Reels: “Maker Confessions” about common struggles (like spilled wax or messy hands).

  • Static Post: A meme about the chaos of crafting.

  • Stories: Polls about favorite scents or making habits.

• Tip: Lighten up and let your audience in on the fun!

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Now, let's take those content pillars and turn them into a simple posting schedule!

To make it even easier, here’s a simple schedule you can follow to stay consistent without feeling overwhelmed:

• Monday: Behind the Scenes 

• Tuesday: Personal Connection 

• Wednesday: Product Experience 

• Thursday: Relatable or Trending Content 

• Friday: Product Promotion

• Saturday: Off or spontaneous post

• Sunday: Reflect and share your “why” 

Pro Tip: You don’t have to post every day. Aim for 3-4 quality posts per week! You can switch up the formatting of your posts and alternate between short form video (Reels or TikToks), static posts (graphics, photos, quotes) and stories!

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Looking for more tips and ideas about marketing? Check out thisrelated resource:

• Monthly Marketing Strategy for Makers
  

Remember, you’ve got this! Social media is just one tool to help you share your passion with the world. Let me know if you try out these ideas—I’d love to hear how it goes!