Stop Feeling Stuck: A Simple Marketing Strategy for Handmade Business Owners

Feeling overwhelmed by marketing? You’re not alone! A lot of handmade business owners struggle with creating a consistent marketing plan that doesn’t feel chaotic or forced.

Here’s the truth: You don’t have to be everywhere or do everything. Instead, having a simple month-long strategy can help you stay consistent, make an impact, and grow your handmade business—without burning out.

Let’s break down a monthly marketing strategy that’s practical, manageable, and effective for makers like you.

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Step 1: Set Your Monthly Focus

Marketing doesn’t have to feel random. One of the easiest ways to make your content feel intentional and cohesive is to choose a theme or focus for the month. Not only does this give you direction, but it also helps your customers know what to expect from you.

Why It Works:
Having a theme makes your content feel more connected and purposeful. Instead of scrambling for ideas, you’ll have a clear focus guiding your posts, emails, and promotions.

Monthly Theme Ideas:

Pro Tip: Use your theme to guide your content and promotions throughout the month. This consistency helps build familiarity and excitement.

Step 2: Plan Your Sale-Generating Activity

If you’re looking to increase sales, plan one main sales event each month. Whether it’s a product launch, a limited-time scent, or a special collaboration, having a planned event drives momentum and gives your audience a reason to shop.

Why It Works:
It’s easy for people to scroll past generic content, but a planned event creates urgency and excitement. Giving your audience a reason to look forward to something boosts engagement and sales.

Ideas for Sale-Generating Activities:

Pro Tip: Start teasing your event early to build anticipation. Share behind-the-scenes prep or hint at what’s coming to create a sense of curiosity.

Step 3: Stay Consistent on Social Media

It’s tempting to try to post every single day, but that’s not necessary to stay top-of-mind. Instead, focus on consistent, quality content that feels genuine and engaging.

Why It Works:
Consistency builds trust with your audience. When you post regularly (without feeling spammy), people come to expect your content and engage more naturally.

How to Stay Consistent:

Step 4: Send Monthly Emails (when you are ready for this!)

Even if you’re not a pro at email marketing, sending just one thoughtful email a month can make a difference. Use email to nurture relationships, share updates, and drive traffic to your social channels or website.

Why It Works:
Email is a more personal touchpoint compared to social media. It allows you to share longer stories, product updates, or behind-the-scenes content without worrying about algorithms.

Monthly Email Ideas:

Pro Tip: Make it easy to read. Use a simple format, add a personal touch, and include one clear call to action.

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Marketing doesn’t have to be overwhelming or complicated. The key is to simplify your strategy and focus on what truly moves the needle—genuine connections, consistent content, and thoughtful planning.
Taking it one month at a time makes the process feel less daunting and more manageable. Plus, having a strategy means you’ll spend less time feeling stuck and more time creating.

If you’re looking for more guidance, check out this resource: