



Introducing our very own Midwest Original Lotion Base! An unscented, naturally moisturizing formula designed to cater to your daily skincare needs. Crafted with care, this lotion base offers an effective solution for maintaining skin hydration throughout the day.
Moisturizing Technology - This formulation features highly effective emollients commonly used in the cosmetic industry: Cetearyl Alcohol and Cetyl Alcohol. These exceptional 'fatty alcohols' work in tandem to create a luxuriously effective moisture barrier, leaving your skin irresistibly soft and supple. Additionally, the formula incorporates the humectant properties of Glycerin, attracting extra moisture from the air to maintain hydration of the skin barrier, ensuring your skin stays moisturized and radiant for an extended period.
INCI Ingredients: RO/DI Water, Cetearyl Alcohol, Cetyl Alcohol, Ceteareth-20, Glycerin, Isopropyl Myristate, Phenoxyethanol, Ethylhexylglycerin, Dimethicone, Carbomer, Sodium Hydroxide, Trisodium Dicarboxymethyl Alaninate
Product Overview
- pH Range: 4.5-5.5
- This base is formulated for use all over the body. Hand lotion, body lotion, face lotion, you name it, this base can be utilized for it! Perfect for any skin care lineup!
- Infused with moisturizing technology to leave the skin feeling soft and rejuvenated
- Non-Toxic and Eco-friendly
- Contains a safe, non-toxic and naturally-derived preservative. No additional preservatives required.
- Phthalate-free, Paraben-free, Dye-free
- California Prop 65 compliant and CARB compliant
- Vegan-friendly and Cruelty-free
- All products are filled by weight not volume
Fragrance Selection Notes
- A 1-2% fragrance load is recommended (a little fragrance goes a long way!) although up to a recommended maximum of 4% can added, if desired. NEVER EXCEED the maximum IFRA compliance usage percentages.
- Please refer to each individual fragrance IFRA compliance to determine usage rate compatibility. (The subcategory you choose under Category 5 will be dependent on your marketed product use.)
- Disclaimer: Fragrance loads of greater than 4% can be achieved with this base, however, too much fragrance may cause the base to become thin or runny with certain fragrance formulations. We strongly encourage you to conduct your own personal testing of any given fragrance formulation. We strongly recommend to NOT exceed fragrance loads greater than 4% using this base.
- FULL MWFC FO TESTING RESULTS IN DEVELOPMENT!
Instructions for Use
- Slowly add fragrance to base while stirring until desired fragrance load is achieved.
- Although this base is safe for, and designed to be used on, multiple different skin types, we highly recommend you test your final formulation on a small area that can easily be washed (i.e. back of the hand) to ensure no specific irritation occurs.
- Recommended cure time: 24-48 hours
- 5 stars: 60 (94%)
- 4 stars: 3 (5%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 1 (2%)
I tried this for myself before launching it and listen!! This lotion is creamy and leaves my hands and body with a smooth satin feel. My fragrances pairs well with this base!
I love this cream base! It leaves your skin feeling so soft and smooth.
Can't say enough about this base. My customers love it, I LOVE it however a couple things I have personally noticed. 1- Each 16oz jar averages about 15.5 of product. I have made a spread sheet of each container. I scrape them all dry and the average is as stated. May not sound like an issue, but coming up short on a 10 jar order means a great deal when selling 1oz to 2oz jars at a time. I just ordered 20lbs which will mean a loss of 10 oz. or a full 10 - 1oz units.. Just something mention. 2 - Would love to see this base sold in actual single containers that would hold 10-40lbs at a time as well. Taking time to empty all the 16oz jars is a task for sure.
BUT again, by far the best base out there hands down.
Paul
My wife says it is very silky not sticky and does a good job. The lotion takes color well and fragrance equally as good.
Love the lotion base. Thin and light.
Absolutely love
Just received, first time trying. Has a nice natural smell. Lostion base, thin like lotion but thick enough where it doesn’t drip like some. Feels soft on my skin.
I just love your lotion base it is exactly what I wanted.Will be purchasing more in the near future.
I love this lotion and so do all of my customers!
This is the most luxurious lotion base I have ever tried. It holds scents beautifully and I could smell the fragrance all day even with a small percentage used. I got rave reviews from my customers and can't wait to get more!
I purchased the base with the intent to try FOs with it. I have tested the base alone and it’s wonderful. It’s rich, creamy, smooth, and absorbs well into your skin. What I also love is that it’s not greasy. MWFC don’t ever change the formula! It’s amazing as is! Great product.
I love how quickly this is aborsobed into the skin and that it doesn't feel heavy. It leaves my skin hydrated for hours. Excellent product.
I had every intention of making some great smelling lotion with this base, but when I got it in my mom ended up with the whole container unscented. She has super sensitive skin and we realized quickly that this base works perfectly for her as is. It goes on smooth, is not greasy, and absorbs fast. Love the base, about to order more. Well done.
Midwest!!Everything I've purchased from you guys is always a hit..Keep up with the great products Ill always be your loyal customer...
Have tried various lotion bases - even made my own. This base is the best - easy to incorporate ingredients and goes on sooo smoothly. No white streaks. Just what I've been looking for.
Silky and smooth. No greasy feel. Works well with my oils, no discoloration, quality consistent products from Midwest! Thank you!
I finally tried the base after holding onto it for months. This base is amazing. My skin is so soft, shiny and silky!! 10/10!
I wasn't sure what to expect, but when it arrived and I tried let's just say omg!! It was so soft like butter and did not leave your skin oily. I love this stuff
My customers love the feel of the lotion I’ve been creating! So do I❤️
MWFC makes creating beautiful products so easy! This lotion base leaves your skin feeling so smooth and moisturized! Add a touch of your favorite fragrance! It’s the best!!
I'm back to buy more today. Sold out at a private event that I held and have more orders to fill. I love this lotion because it spread and soaks into the skin so easily and leaves no oily sticky residue.
I am loving this lotion base. I am using it in a pump bottle and I do add a few extra ingredients. I have been adding 2% grapeseed oil, 1% apricot kernel oil and 1% jojoba oil - it's not necessary but I needed a little something for the pump bottles I have. I have used 1-2% fragrance oil but found 1% is the best for the fragrances I have been using; Mango + Coconut Milk, Watermelon Lemonade, Palo Santo, Cashmere Sugar, Baja Cactus Blossom....so far.
I have never been a lotion person, but thought I would give this a try because I have so many fragrance oils and I wanted other options to use them with. I had my best friend and cousin try the lotion out because they are lotion snobs. Lol. They fell in love with it and now I make it for them. I started using it myself and oh my gosh my hands have never been so soft. I now have a bottle in every room of my house. Honestly this stuff is AMAZING!!! Try it you will not regret it! ❤️
First off let me say that we are new to this Lotion Game and I have to say this base makes it very easy. Once you find the scent you are all Set! LOVE LOVE it!~ THAT SAID.... I would love to see a sample of how to label the product. it would be very helpful and time saving.....
Look forward to buying much more!
Paul
BMG SCENTS - The Bootleggers Music Group
I’m over the moon about this product.
This lotion is so beautiful and is the perfect addition to anyone’s line! I personally am going to wait until expanding into lotion as I primarily hand make anhydrous body butter currently but when I’m ready for lotion MWFC is where I will be buying from!
This stuff is AMAZING !!! My customers are in Love 🧡😊...
This lotion is creamy, non-greasy, absorbs very well and leaves the skin velvety soft. I will be adding this to my line.
OK maybe not all I can say :-) I waited until now to review because I wanted to get a few samples made and give them time to cure and now that this is done I can give a more accurate rating..... First off I must say I am brand new to this lotion making thing, but not to using lotions. THIS STUFF is amazing to me and those I have shared the test runs with. I will say that when adding fragrance to it we have allowed the lotion to cure and the sweet spot seems to be 5-10 days. It JUST gets better with each day that goes by.
We are going to launch a complete line using this base as our "Go To". First the room spray, then this? It would appear most of our ingredients will be from this company! Glad I found you all.
NOTE: YES I have tried other products from other companies, Midwest has won every time so far when it comes to bases!
Thanks for the great products and services......
Paul
www.bootleggersmusicgroup.com
Thats right our main GIG is making music, our side gig is making "Scents" of it all : Catchy Huh?
The lotion base is awesome. Not greasy at all. Very Moisturizing. Made scented lotions and gave as gifts for Christmas and received rave reviews of how great the lotion is.

Frequently Asked Questions
We’re so glad you asked! At MWFC, our fragrance oils are crafted with makers like you in mind. Every scent undergoes testing to ensure exceptional hot and cold throw for candles, and we also perform soap testing, providing detailed notes for each fragrance. Our fragrances are thoughtfully designed to spark creativity and help your creations stand out. Plus, we stay on top of industry trends to take the guesswork out of finding the perfect scent. We’re all about quality, consistency, and making sure our fragrances elevate your projects—and we think you’ll feel (and smell) the difference!
We know how important it is to get your supplies fast! Orders are typically processed and shipped within 1–2 business days, but the top of our website always has the most up-to-date information. Once your order is on the way, you’ll get a tracking number so you can keep an eye on its journey. If you ever have a question, don’t hesitate to reach out—we’re happy to help!
Using our fragrance oils is super simple, and we’re here to guide you! For candles, we recommend adding your fragrance to the melted wax when it’s at the correct temperature (usually around 185°F, but check your wax’s specs). Mix well, pour, and let the magic happen. For soap-making, our oils are perfect for melt-and-pour, cold process, or hot process soaps. Always follow recommended usage rates and do a small test batch to ensure everything works beautifully. Need more tips? Check out our resources—we love helping makers like you!
The recommended fragrance load can vary depending on your project, but here’s a good starting point: for candles, we suggest 6–10% of your total wax weight, depending on your wax type and personal preference. For soaps, always checkIFRA usage rates to ensure your oils are skin-safe and used at the right level. When in doubt, start small and adjust until you find your perfect balance!
