Description
Color your products. Elevate your brand.
Liquid Soap Dyes are super easy-to-use, water-soluble colorants made to bring your personal care products to life with beautiful, even color. Despite the name - they’re not just for soap. We’re talking about any water-based personal care product - from liquid soap, melt & pour soap bars, shampoos & conditioners, scrubs & bath bombs, lotions, body mist sprays, and even perfume (with the right base)!
And the best part? These dyes blend right in - no clumps, no weird streaks, no extra stress. Just shake, drop in as many drops as needed to achieve your shade, mix, and go. Made with FD&C and D&C certified colorants, vegan + cruelty-free, and completely buildable and blendable.
We love that these let you get creative. From soft pastels to bold bright colors, they got you covered. If you want your brand to feel intentional, cohesive, and beautiful on the outside and inside - these are the perfect addition.
Maker Resources
BLOG: How to Use our Liquid Soap Dyes for Personal Care Products
BLOG: Liquid Soap Dye Color Guide
BLOG: What can you use our liquid soap dyes in?
USAGE RATES (by shade intensity)
| Shade |
% Usage |
Drops Per Pound (approx.) |
| Pale Pastels |
≤ 0.01% |
0.5–1 drops per pound |
| Medium Shades |
0.05%–0.1% |
2–6 drops per pound |
| Deep & Bold |
Up to 0.3% |
7–12+ drops per pound |
Note: Usage may vary depending on base characteristics (clear vs colored, opacity, etc.), color chosen, and desired shade.
Technical Information
| Shade |
INCI |
| Magenta Mist |
Glycerin; CI 17200 |
| Breezy Blue |
Glycerin; CI 42090 |
| Glistening Green |
CI 42090, CI 19140 |
| Jet Black |
CI 17200, CI 42090, CI 19140 |
| Plum Pop |
CI 17200, CI 42090 |
| Rushing Red |
CI 17200, CI 14700 |
| Orange Oasis |
CI 19140, CI 14700 |
| Sunburst Yellow |
CI 19140 |
• SDS link
• Flash Point: >200 (Degrees F) Closed Cup
• Specific Gravity 1.2400-1.2600
FAQs
Q: Can I use these dyes in more than just soap?
A: Yes, yes, yes! While they’re called “soap dyes,” they’re actually perfect for any water-based personal care product—like bath bombs, body sprays, shampoos, scrubs, and even lotions or perfumes (as long as the base is water-based). Think of them as your go-to for color in anything that’s not oil-based.
Q: Are Liquid Soap Dyes soluble in oil?
A: Nope! These dyes are specifically made for water-based products—they're not oil-soluble and won’t work in anhydrous or oil-based formulas like body butters or balms. Stick with water-based systems for best results.
Q: Are MWFC’s Liquid Soap Dyes FDA certified?
A: Our Liquid Soap Dyes are made using FD&C and D&C certified colorants (these are FDA batch-certified raw materials). Once those raw dyes are blended into a mixture (aka: with glycerin to make our Liquid Soap Dyes), the FDA does not certify the final mixture. Certification only applies to the raw dye powders and liquids themselves.
What this means for you as a maker:
- There is currently no process for certifying dye mixtures like these — so you’re not missing a step or doing anything wrong by using them.
- You can confidently use them in your water-based personal care products knowing they are created from FDA-certified FD&C/D&C raw colorants.
- It’s still your responsibility to ensure your finished product meets general cosmetic labeling and compliance rules.
Q: Can these dyes stain equipment or skin?
A: They can, yes—just like most concentrated dyes. It’s best to wear gloves while working and wipe up any spills right away. A little goes a long way, so using the correct amount also helps minimize mess. And always visually check your batch to make sure the color is even and fully blended before pouring or bottling.
Q: How should I store these dyes?
A: Keep them tightly sealed, at room temperature (65–70°F), and away from extreme heat or cold. Never store them in metal containers—that can mess with the formula. With proper storage, they’ll last at least a year (many customers get much longer shelf life!).
Q: What’s the difference between Liquid Soap Dyes and Liquid Wax Dyes?
A: Great question!
• Liquid Soap Dyes are for water-based personal care products like soaps, sprays, shampoos, etc.
• Liquid Wax Dyes are for wax-based products like candles.
They’re not interchangeable, so make sure you’re using the right one for your formula.
