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Reed Diffuser | Master Blog

Reed Diffuser | Master Blog

8 days ago
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Written by Kenna Hoff
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IFRA Category 10A: Fragrance Oils at 20% or Higher

IFRA Category 10A: Fragrance Oils at 20% or Higher

14 days ago
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Written by Kenna Hoff
We pulled together this list of fragrance oils that all meet IFRA Category 10A at 20% or higher. Many makers find this usage level works beautifully in reed diffusers, but here's the important part: always test with your own base and formula. Things like your specific fragrance oil, fragrance percentage, and even your reeds can all affect how well they perform in your finished product.
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How To Make A car Reed Diffuser

How to Create Hanging Car Diffusers Using The MWFC Reed Diffuser Base

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Written by Kenna Hoff
This article walks through how to use MWFC Reed Diffuser Base to create car diffusers, including step-by-step instructions, fragrance load tips, blending guidance, and common troubleshooting questions.
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How To Make A Reed Diffuser

How to Use MWFC Reed Diffuser Base (And Make It Work for Your Business)

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Written by Kenna Hoff
This article walks through how to use MWFC Reed Diffuser Base, including step-by-step instructions, fragrance load tips, blending guidance, and common troubleshooting questions.
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How to build a maker business that lasts

How To Build A Maker Business That Lasts

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Written by Kenna Hoff
In this guide, I'm sharing the real lessons we learned growing our business: from mindset shifts and marketing clarity to the power of simple systems. Whether you're just starting out or looking to grow, consider this your home base for honest advice and encouragement.
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struggling with weak candle hot throw

FAQ: My candle has weak hot throw or cold throw - what should I do?

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Written by Kenna Hoff
Weak hot throw or cold throw can be frustrating, especially when you’ve followed every step. This article breaks down the most common reasons candles lose scent strength and explains how to troubleshoot and improve your fragrance performance.
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Valentine's Day Fragrances blog

Top Valentine’s Day Fragrances (+ the strategy that worked best for my candle business)

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Written by Kenna Hoff
Valentine's Day is one of the best selling windows for handmade businesses - but you don't need a huge collection to make it work. In this post, I'm sharing the exact strategy that worked for my candle company: creating 4-5 giftable products with fun, sarcastic, or romantic names that customers love to give (and receive).
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A Gentle Reminder for Makers: You’re Not Behind - You’re Building

A Gentle Reminder for Makers: You’re Not Behind - You’re Building

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Written by Kenna Hoff
If this year has felt slower... heavier... or just off compared to what you hoped, youo're not th...
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About our MWFC Room Spray Fragrance Load Finder Tool

About our MWFC Room Spray Fragrance Load Finder Tool

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Written by Kenna Hoff

A behind-the-scenes look at our in-house room spray testing. Use the new Room Spray Load Finder to explore IFRA limits, separation points, and discoloration notes - all shared to help you start your own process with more clarity and confidence.

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Luxury Lotion Base vs. Original: What's the Difference?

Luxury Lotion Base vs. Original: What's the Difference?

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Written by Kenna Hoff

Wondering which lotion base is right for your product line? Here’s a side-by-side breakdown of our Original vs. Luxe Lotion Bases — plus tips on how to market them.

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Your Step-by-Step Guide to Using the MWFC Lotion Bases

Your Step-by-Step Guide to Using the MWFC Lotion Bases

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Written by Kenna Hoff

Ready to make your own scented lotion? This guide walks you through every step of creating a custom fragranced lotion using either of the two MWFC Lotion Bases — from understanding IFRA usage rates to calculating your perfect fragrance load. Whether you’re brand new to lotion-making or a seasoned formulator, you’ll find the clarity and confidence to craft safe, beautifully scented products every time.

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Understanding Your Ingredients: Coconut Shea Lotion Base

Understanding Your Ingredients: Coconut Shea Lotion Base

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Written by Kenna Hoff

Learn exactly what’s inside our Coconut Shea Lotion Base and why each ingredient matters. This breakdown covers every component — from emollients to preservatives — so you can create confidently and offer your customers high-quality, safe skincare products.

 

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Naming Inspiration Guide: Vanilla Skin (type) & Heavy Cream (type)

Naming Inspiration Guide: Vanilla Skin (type) & Heavy Cream (type)

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Written by Kenna Hoff

Discover two of the most viral fragrances of the year — Vanilla Skin (type) and Heavy Cream (type) — and get inspired with creative name ideas to make them your own. Perfect for makers who love cozy, creamy, high-end scents that customers can’t stop talking about.

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Answering FAQ: Can I use these Liquid Soap Dyes in bath bombs?

Answering FAQ: Can I use these Liquid Soap Dyes in bath bombs?

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Written by Kenna Hoff

We spoke directly with our manufacturer to clear up common questions about using liquid soap dyes in bath bombs—especially around what's safe and FDA-supported. Here's what every maker should know, including why we don’t recommend using our Orange Liquid Soap Dye in bath bombs.

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How to Market Your Black Friday Sale as a Handmade Maker

How to Market Your Black Friday Sale as a Handmade Maker

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Written by Kenna Hoff

You’ve got your BFCM offer — now what? This step-by-step guide shows handmade makers how to market their holiday sale with clarity, heart, and ease (plus a free content calendar to help you show up with confidence).

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Black Friday and Cyber Monday 101 for Handmade Makers

Black Friday and Cyber Monday 101 for Handmade Makers

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Written by Kenna Hoff

Feeling overwhelmed by Black Friday weekend as a handmade maker? You’re not alone. This guide breaks down the BFCM basics so you can show up simply, confidently, and in your own way - without the pressure to do it all.

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Room Spray Base | Troubleshooting Guide

Room Spray Base | Troubleshooting Guide

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Written by Kenna Hoff

Struggling with room spray issues like separation, weak scent, or leaks? Here’s your go-to guide for fixing common problems with MWFC's room spray base.

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Liquid Soap Dyes | Color Guide Resource

Liquid Soap Dyes | Color Guide Resource

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Written by Kenna Hoff

Confidently color your soaps with this friendly guide to MWFC Liquid Soap Dyes — complete with drop counts, maker notes, and real swatch photos.

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Getting Started with Liquid Soap Dyes: Step-by-Step Guide

Getting Started with Liquid Soap Dyes: Step-by-Step Guide

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Written by Kenna Hoff

This easy guide walks you through everything you need to know to get started with our Liquid Soap Dyes - plus a quick video tutorial!

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Creative Ways to Use Liquid Soap Dyes: Inspiration Guide

Creative Ways to Use Liquid Soap Dyes: Inspiration Guide

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Written by Kenna Hoff

From lotions to body sprays, our Liquid Soap Dyes can do way more than just color soap. Here are some ideas of products they will work in - complete with tips for you!

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Picking the Perfect Scents for Your Winter Collection

Picking the Perfect Scents for Your Winter Collection

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Written by Kenna Hoff

Winter collections should be cozy, inviting, and well-balanced. Here’s how to choose the right mix of scents without overwhelming yourself (or your customers).

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6 Tips to Sell Your Winter Collection

6 Tips to Sell Your Winter Collection

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Written by Kenna Hoff

Winter is one of the biggest seasons for makers. These practical, no-stress tips will help you market your winter line with ease, warmth, and intention.

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How to Decide When to Launch your Fall & Winter Collections | Maker's Guide

How to Decide When to Launch your Fall & Winter Collections | Maker's Guide

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Written by Kenna Hoff

Fall and winter launches look different for every maker - and that’s a good thing. We gathered real timelines, tips, and encouragement from the MWFC community to help you plan your season your way.

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General Fragrance Load Calculator

General Fragrance Load Calculator

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Written by Kenna Hoff

Calculating fragrance loads for ready to use bases and other products can be confusing. That’s why we created this Fragrance Load Calculator to make it fast and stress-free for both testing and production. You can use this easy calculator for candles and wax products as well. 

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candle wax background with best candle wax for beginners what to buy written on it

Best Candle Wax for Beginners: What to Buy and Why

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Written by Kenna Hoff
A beginner-friendly guide to choosing the best candle wax. Learn the differences between wax types and what to buy for your first candles.
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Christmas Cabin vs. Christmas Cottage: What’s the Difference?

Christmas Cabin vs. Christmas Cottage: What’s the Difference?

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Written by Kenna Hoff

Trying to choose between our two holiday bestsellers—Christmas Cabin and Christmas Cottage? We’re breaking down the difference between these cozy fragrances so you can find your perfect festive vibe (or better yet, add both to your holiday lineup!).

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How to Make a Room Spray (with our Odor Eliminating Base)

How to Make a Room Spray (with our Odor Eliminating Base)

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Written by Kenna Hoff

Want to make your own room spray? This quick guide will show you exactly how to use our Odor Eliminating Room Spray Base—no dilution, no preservatives, just add fragrance and go. Whether you're making for yourself or for your product line, it's easier than you think!

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Discontinued Fragrance | Documentation & Resources

Discontinued Fragrance | Documentation & Resources

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Written by Kenna Hoff

As we continue refining our fragrance lineup, some scents have officially been discontinued. To make things easier for you, we’ve gathered fragrance descriptions, top/middle/base notes, IFRA details, SDS files, and other key documentation all in one place. Whether you’re finishing out your inventory or updating your records, this resource is designed to keep your business supported and prepared.

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monthly marketing strategy

Stop Feeling Stuck: A Simple Marketing Strategy for Handmade Business Owners

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Written by Kenna Hoff

Stop spinning your wheels with marketing that feels scattered. Learn how to create a simple, effective month-long plan that helps you show up, connect, and grow your handmade business.

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social media content ideas and formula

Social Media Doesn’t Have to Be Hard: Use These Content Ideas to Stay Consistent

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Written by Kenna Hoff

Struggling to know what to post on social media? You’re not alone! Discover a simple formula to create consistent, engaging content that actually connects with your audience and helps grow your handmade business.

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marketing your handmade business computer

Marketing Your Handmade Business Without the Overwhelm: Here’s How

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Written by Kenna Hoff

Feeling overwhelmed trying to market your handmade business? You’re not alone! Discover simple, actionable strategies to build connections, stay consistent, and grow your business—without burning out.

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Foaming Hand Soap Community Testing Notes Hub

Foaming Hand Soap Community Testing Notes Hub

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Written by Kenna Hoff
We’ve created this community testing notes hub to gather and share testing results for our foamin...
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How to Label Your Foaming Hand Soaps + a Free Canva Template!

How to Label Your Foaming Hand Soaps + a Free Canva Template!

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Written by Kenna Hoff

If you’re making and selling foaming hand soaps, labeling them correctly isn’t just about aesthetics—it’s also a legal must. Whether you’re crafting for personal use, gifts, or business, proper labeling ensures compliance and builds trust with your customers.

To make this process easier, we’re breaking down exactly what your labels need to include. This blog also includes a free, customizable Canva template to help you design professional looking labels in minutes. 

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How to Make Foaming Hand Soap (a Step by Step Guide & Video)

How to Make Foaming Hand Soap (a Step by Step Guide & Video)

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Written by Kenna Hoff

Making your own fragranced foaming hand soap is so much easier than you might think! Whether you're whipping up a batch for yourself, gifting to friends, or adding to your product line, our MWFC Foaming Hand Soap Base makes it crazy simple. Here's everything you need to know!

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Foaming Hand Soap Base Troubleshooting Guide

Foaming Hand Soap Base Troubleshooting Guide

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Written by Kenna Hoff

This blog will provide answers to common issues that might pop up along the way as you create foaming hand soap with the new Midwest Foaming Hand Soap base. 

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collections that sell

Crafting Curated Collections | The Secret to Products That Sell | Adventure Awaits

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Written by Kenna Hoff

Curated collections are the key to connecting with your customers and boosting sales. Learn how to craft collections that tell a story and grab our free guide with six Spring/Summer 2025 collection ideas to get started!

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