Hey there, color lovers! Kenna & Doug here from Midwest Fragrance Company. 🌈 If you’re anything like us, you know that color is more than just a finishing touch – it’s the thing that makes your creations stand out and lets your personality shine through. Whether you’re rocking the hobbyist gig or launching a bold, vibrant production of wax melts, having control over your colors can be a game-changer for your brand.
I’m thrilled to introduce you to our Midwest Color Wheel Guide, a tool we put together just for you, to make coloring your wax melts as fun and easy as it should be. Think of it as your secret weapon for achieving consistent, vibrant colors every time. Let’s dive in!
Feeling overwhelmed by social media? Our Ultimate 7-Day Social Media Content Guide is here to help! This easy-to-follow framework takes the guesswork out of posting, offering prompts for every day of the week to keep your audience engaged and connected to your brand. Grab a coffee, sit down with our guide, and let’s make social media work for you. Ready to get started? Sign up to access the full guide and say goodbye to social media stress!
In Year 4 of Midwest Fragrance Company, we learned powerful lessons about growth, the importance of a strong team, and trusting the process. From letting go to leveling up our focus, here’s what this year taught us about building a business with heart.
Discover the top winter and holiday fragrances for candle and soap makers, including trending scents like Vintage Christmas, Christmas Cabin, and Peppermint Milkshake. Create a festive holiday collection with these best-selling seasonal fragrances that your customers will love.
Discover the top fall fragrances for candle and soap makers! From cozy Autumn Cottage to sweet Honey Spiced Pear, these must-have scents will help you create the perfect fall collection that customers will love. Explore trending fall fragrance oils like Vanilla Chai Latte, Sweater Weather (Type), and Aspen Woods to boost your sales and capture the cozy essence of autumn.
In this blog, we break down what an IFRA certificate is, how to read it, and how to apply it to your own product formulations. Whether you're a seasoned maker or just starting out, understanding IFRA standards is key to crafting products that smell amazing and keep your customers safe.
Struggling to figure out how much fragrance oil to add to your candles or wax melts? Our Fragrance Load Calculator makes it easy! Just enter your wax weight and desired fragrance load, and the calculator will do the rest. Get the perfect balance of scent every time with our simple, user-friendly tool.
Naming your fragrances is about creating an experience that connects with your customers and reinforces your brand identity. In this blog post, I share my favorite tips for coming up with unique and creative fragrance names. Plus, learn what to do if you get stuck and why it’s important to check trademarks before finalizing your product names!
Learn how to calculate the perfect fragrance load for your candles and wax melts with our step-by-step guide. Use our easy
Fragrance Load Calculator to get the right balance every time!
Naming your fragrances isn’t just about creativity—it’s about making sure your product aligns with your brand and follows trademark rules. In this resource, we’ve put together alternate name ideas for all the fragrances we carry at MWFC, so you can avoid any legal headaches and still create something that feels personal to your brand.
When it comes to creating wax melts, testing is everything. That’s why we put together this detailed guide to help you navigate the nuances of each fragrance oil in our collection—specifically when paired with Maker’s Blend 150 wax at 12%. We’ve tested each fragrance following a consistent process and in various room sizes, so you can skip some of the guesswork and focus on creating beautiful, fragrant wax melts. Use this as a foundation, then experiment to find what works best for you.
