Maker Resource Hub

A behind-the-scenes look at our in-house room spray testing. Use the new Room Spray Load Finder to explore IFRA limits, separation points, and discoloration notes - all shared to help you start your own process with more clarity and confidence.

Wondering which lotion base is right for your product line? Here’s a side-by-side breakdown of our Original vs. Luxe Lotion Bases — plus tips on how to market them.

Ready to make your own scented lotion? This guide walks you through every step of creating a custom fragranced lotion using either of the two MWFC Lotion Bases — from understanding IFRA usage rates to calculating your perfect fragrance load. Whether you’re brand new to lotion-making or a seasoned formulator, you’ll find the clarity and confidence to craft safe, beautifully scented products every time.

Learn exactly what’s inside our Coconut Shea Lotion Base and why each ingredient matters. This breakdown covers every component — from emollients to preservatives — so you can create confidently and offer your customers high-quality, safe skincare products.

Discover two of the most viral fragrances of the year — Vanilla Skin (type) and Heavy Cream (type) — and get inspired with creative name ideas to make them your own. Perfect for makers who love cozy, creamy, high-end scents that customers can’t stop talking about.

We spoke directly with our manufacturer to clear up common questions about using liquid soap dyes in bath bombs—especially around what's safe and FDA-supported. Here's what every maker should know, including why we don’t recommend using our Orange Liquid Soap Dye in bath bombs.

You’ve got your BFCM offer — now what? This step-by-step guide shows handmade makers how to market their holiday sale with clarity, heart, and ease (plus a free content calendar to help you show up with confidence).

Feeling overwhelmed by Black Friday weekend as a handmade maker? You’re not alone. This guide breaks down the BFCM basics so you can show up simply, confidently, and in your own way - without the pressure to do it all.

Struggling with room spray issues like separation, weak scent, or leaks? Here’s your go-to guide for fixing common problems with MWFC's room spray base.

Confidently color your soaps with this friendly guide to MWFC Liquid Soap Dyes — complete with drop counts, maker notes, and real swatch photos.

This easy guide walks you through everything you need to know to get started with our Liquid Soap Dyes - plus a quick video tutorial!

From lotions to body sprays, our Liquid Soap Dyes can do way more than just color soap. Here are some ideas of products they will work in - complete with tips for you!

Winter collections should be cozy, inviting, and well-balanced. Here’s how to choose the right mix of scents without overwhelming yourself (or your customers).

Winter is one of the biggest seasons for makers. These practical, no-stress tips will help you market your winter line with ease, warmth, and intention.

Fall and winter launches look different for every maker - and that’s a good thing. We gathered real timelines, tips, and encouragement from the MWFC community to help you plan your season your way.

Calculating fragrance loads for ready to use bases and other products can be confusing. That’s why we created this Fragrance Load Calculator to make it fast and stress-free for both testing and production. You can use this easy calculator for candles and wax products as well. 

Starting your candle journey? Choosing the right wax can make or break your experience. In this beginner-friendly guide, we break down the four best candle waxes to start with — no fluff, just real talk from a maker who’s been there.

Trying to choose between our two holiday bestsellers—Christmas Cabin and Christmas Cottage? We’re breaking down the difference between these cozy fragrances so you can find your perfect festive vibe (or better yet, add both to your holiday lineup!).

Want to make your own room spray? This quick guide will show you exactly how to use our Odor Eliminating Room Spray Base—no dilution, no preservatives, just add fragrance and go. Whether you're making for yourself or for your product line, it's easier than you think!

As we continue refining our fragrance lineup, some scents have officially been discontinued. To make things easier for you, we’ve gathered fragrance descriptions, top/middle/base notes, IFRA details, SDS files, and other key documentation all in one place. Whether you’re finishing out your inventory or updating your records, this resource is designed to keep your business supported and prepared.

Stop spinning your wheels with marketing that feels scattered. Learn how to create a simple, effective month-long plan that helps you show up, connect, and grow your handmade business.

Struggling to know what to post on social media? You’re not alone! Discover a simple formula to create consistent, engaging content that actually connects with your audience and helps grow your handmade business.

Feeling overwhelmed trying to market your handmade business? You’re not alone! Discover simple, actionable strategies to build connections, stay consistent, and grow your business—without burning out.

If you’re making and selling foaming hand soaps, labeling them correctly isn’t just about aesthetics—it’s also a legal must. Whether you’re crafting for personal use, gifts, or business, proper labeling ensures compliance and builds trust with your customers.

To make this process easier, we’re breaking down exactly what your labels need to include. This blog also includes a free, customizable Canva template to help you design professional looking labels in minutes. 

Making your own fragranced foaming hand soap is so much easier than you might think! Whether you're whipping up a batch for yourself, gifting to friends, or adding to your product line, our MWFC Foaming Hand Soap Base makes it crazy simple. Here's everything you need to know!

This blog will provide answers to common issues that might pop up along the way as you create foaming hand soap with the new Midwest Foaming Hand Soap base. 

Curated collections are the key to connecting with your customers and boosting sales. Learn how to craft collections that tell a story and grab our free guide with six Spring/Summer 2025 collection ideas to get started!

Hey there, color lovers! Kenna & Doug here from Midwest Fragrance Company. 🌈 If you’re anything like us, you know that color is more than just a finishing touch – it’s the thing that makes your creations stand out and lets your personality shine through. Whether you’re rocking the hobbyist gig or launching a bold, vibrant production of wax melts, having control over your colors can be a game-changer for your brand.

I’m thrilled to introduce you to our Midwest Color Wheel Guide, a tool we put together just for you, to make coloring your wax melts as fun and easy as it should be. Think of it as your secret weapon for achieving consistent, vibrant colors every time. Let’s dive in!