you don’t have to figure it out alone 💛
hi friend! its nice to meet you
We’re Doug + Kenna, founders of Midwest Fragrance Company. We’ve been where you are — pouring late at night, stressing over markets, and trying to keep up.
we get what it’s like to be a maker
we've been in your shoes &
For the last five years, we’ve grown our own candle company—so we know the ups and downs. The late nights, the second-guessing, the wins that light you up, and the fails that make you wonder if you’re cut out for this.
Here’s the truth: you are. And you don’t have to do it alone—we’re right here with you. 💛
here’s how MWFC makes business feel lighter
we want to support you every step of your journey
- Fragrances that perform → Maker-tested for hot + cold throw & soap testing notes.
- Fast, reliable shipping → Because markets + orders don’t wait.
- Curated inspiration → Seasonal collections that spark new ideas.
- Community support → 17,000+ makers who get what you’re going through.
from our small biz to yours
small biz + BIG dreams
We started out just like you: pouring, testing, packing, hoping people would love what we made. That journey is what inspired us to create Midwest Fragrance Company. We’re here to make sure you feel supported, stocked, and confident in every pour.
Ready to feel supported in your business?
Join 17,000+ makers who already call us their biz bestie.
here's what our maker's are saying
trusted by thousands
My favorite thing about Midwest is how supportive and personal they are — like a hype squad with amazing scents instead of pom-poms!
The quality is unmatched — my customers notice the difference.
The fragrances are great and the shipping is fast. MWFC truly cares about their customers!
