How to Market Your Black Friday Sale as a Handmade Maker
You’ve got your BFCM offer — now what? This step-by-step guide shows handmade makers how to market their holiday sale with clarity, heart, and ease (plus a free content calendar to help you show up with confidence).
Black Friday and Cyber Monday 101 for Handmade Makers
Feeling overwhelmed by Black Friday weekend as a handmade maker? You’re not alone. This guide breaks down the BFCM basics so you can show up simply, confidently, and in your own way - without the pressure to do it all.
Picking the Perfect Scents for Your Winter Collection
Winter collections should be cozy, inviting, and well-balanced. Here’s how to choose the right mix of scents without overwhelming yourself (or your customers).
6 Tips to Sell Your Winter Collection
Winter is one of the biggest seasons for makers. These practical, no-stress tips will help you market your winter line with ease, warmth, and intention.
Stop Feeling Stuck: A Simple Marketing Strategy for Handmade Business Owners
Stop spinning your wheels with marketing that feels scattered. Learn how to create a simple, effective month-long plan that helps you show up, connect, and grow your handmade business.
Social Media Doesn’t Have to Be Hard: Use These Content Ideas to Stay Consistent
Struggling to know what to post on social media? You’re not alone! Discover a simple formula to create consistent, engaging content that actually connects with your audience and helps grow your handmade business.
Marketing Your Handmade Business Without the Overwhelm: Here’s How
Feeling overwhelmed trying to market your handmade business? You’re not alone! Discover simple, actionable strategies to build connections, stay consistent, and grow your business—without burning out.
Crafting Curated Collections | The Secret to Products That Sell | Adventure Awaits
Curated collections are the key to connecting with your customers and boosting sales. Learn how to craft collections that tell a story and grab our free guide with six Spring/Summer 2025 collection ideas to get started!
Your Ultimate 7-Day Social Media Content Guide for Stress-Free Posting
How to Come Up with Unique and Creative Fragrance Names for Your Products
Fragrance Renaming 101: Alternate Name Ideas and Trademark Tips for Your Products
Naming your fragrances isn’t just about creativity—it’s about making sure your product aligns with your brand and follows trademark rules. In this resource, we’ve put together alternate name ideas for all the fragrances we carry at MWFC, so you can avoid any legal headaches and still create something that feels personal to your brand.