Maker Resource Hub for Candle & Soap Makers

How To Successfully Sell Your All Purpose Cleaner + Mop Soap

If you want to expand your product offerings to home cleaning supplies but are not sure how to market them, this guide is the perfect...

Mother’s Day + Father’s Day Handmade Product Ideas (That Actually Sell)

A practical guide to creating simple, giftable handmade products for Mother’s Day and Father’s Day, including scent ideas, naming strategies, and what actually helps products...

Market Season: What You Need To Know | Tips From Seasoned MWFC Makers

A practical guide to preparing for markets, from booth setup to product strategy, with real tips from experienced makers to help you feel confident and...

Naming Inspiration Guide: Vanilla Skin (type) & Heavy Cream (type)

Discover two of the most viral fragrances of the year — Vanilla Skin (type) and Heavy Cream (type) — and get inspired with creative name...

How to Market Your Black Friday Sale as a Handmade Maker

You’ve got your BFCM offer — now what? This step-by-step guide shows handmade makers how to market their holiday sale with clarity, heart, and ease...

Black Friday and Cyber Monday 101 for Handmade Makers

Feeling overwhelmed by Black Friday weekend as a handmade maker? You’re not alone. This guide breaks down the BFCM basics so you can show up...

Picking the Perfect Scents for Your Winter Collection

Winter collections should be cozy, inviting, and well-balanced. Here’s how to choose the right mix of scents without overwhelming yourself (or your customers). ...

6 Tips to Sell Your Winter Collection

Winter is one of the biggest seasons for makers. These practical, no-stress tips will help you market your winter line with ease, warmth, and intention....

How to Decide When to Launch your Fall & Winter Collections | Maker's Guide

Fall and winter launches look different for every maker - and that’s a good thing. We gathered real timelines, tips, and encouragement from the MWFC...

Stop Feeling Stuck: A Simple Marketing Strategy for Handmade Business Owners

Stop spinning your wheels with marketing that feels scattered. Learn how to create a simple, effective month-long plan that helps you show up, connect, and...

Social Media Doesn’t Have to Be Hard: Use These Content Ideas to Stay Consistent

Struggling to know what to post on social media? You’re not alone! Discover a simple formula to create consistent, engaging content that actually connects with...

Marketing Your Handmade Business Without the Overwhelm: Here’s How

Feeling overwhelmed trying to market your handmade business? You’re not alone! Discover simple, actionable strategies to build connections, stay consistent, and grow your business—without burning...

Crafting Curated Collections | The Secret to Product Sales

Learn how to create product collections that connect with your customers, tell a story, and drive more sales - plus get a free curated collection...

Meet the Midwest Color Guide for Wax Melts

Hey there, color lovers! Kenna & Doug here from Midwest Fragrance Company. 🌈 If you’re anything like us, you know that color is more than just...

Your Ultimate 7-Day Social Media Content Guide for Stress-Free Posting

Feeling overwhelmed by social media? Our Ultimate 7-Day Social Media Content Guide is here to help! This easy-to-follow framework takes the guesswork out of posting,...

Lessons Learned in Year 4 of Building MWFC

In Year 4 of Midwest Fragrance Company, we learned powerful lessons about growth, the importance of a strong team, and trusting the process. From letting...

How to Come Up with Unique and Creative Fragrance Names for Your Products

Naming your fragrances is about creating an experience that connects with your customers and reinforces your brand identity. In this blog post, I share my...

Fragrance Renaming 101: Alternate Name Ideas and Trademark Tips for Your Products

Naming your fragrances isn’t just about creativity—it’s about making sure your product aligns with your brand and follows trademark rules. In this resource, we’ve put...

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