Maker Resource Hub

Black Friday + Cyber Monday 101 For Handmade Makers

Plan your Black Friday and Cyber Monday strategy with marketing tips, promotion ideas, and practical ways for makers to increase holiday sales. ...

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Your Most Requested Fragrances ( + how to recreate them with MWFC fragrances!)

That fragrance you’ve been looking for might already be in the MWFC catalog… just under a different name or waiting to be blended. We rounded...

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6 Tips To Sell Your Winter Collection

Looking for ways to sell your winter collection? Here are 6 practical tips for candle makers, soap makers, and small-batch businesses to market seasonal products...

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Our Top Halloween Fragrances (+ a strategy for selling!)

Looking for Halloween fragrance inspiration? Discover top-selling scents, spooky product ideas, and creative ways to build your Halloween collection. ...

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How To Reimagine Fragrances To Sell In Any Season

Learn how to reimagine fragrances for any season with creative naming strategies, collection ideas, and tips for matching scents to the story you want to...

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Should Wholesale Be Part Of Your Growth Plan?

This guide goes over wholesale as a handmade maker and how it can benefit your business long term, plus how you can get started. ...

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Top Back-To-School/Teacher Appreciation Fragrances (+ selling strategies!)

Discover creative teacher appreciation and back-to-school gift ideas, including candle names, scented product inspiration, fragrance suggestions, and blends. ...

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How To Successfully Sell Your All Purpose Cleaner + Mop Soap

If you want to expand your product offerings to home cleaning supplies but are not sure how to market them, this guide is the perfect...

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New Product Launches 101: Midwest Makers Guide

Our guide to launching new products with confidence, covering testing, labeling, pricing, and marketing steps- including many helpful MWFC resources. ...

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Mother’s Day + Father’s Day Handmade Product Ideas (That Actually Sell)

A practical guide to creating simple, giftable handmade products for Mother’s Day and Father’s Day, including scent ideas, naming strategies, and what actually helps products...

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Market Season: What You Need To Know | Tips From Seasoned MWFC Makers

A practical guide to preparing for markets, from booth setup to product strategy, with real tips from experienced makers to help you feel confident and...

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Naming Inspiration Guide: Vanilla Skin (type) & Heavy Cream (type)

Discover two of the most viral fragrances of the year — Vanilla Skin (type) and Heavy Cream (type) — and get inspired with creative name...

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Naming Inspiration Guide: Cozy Collection

Meet the newest fragrance releases and explore the scent profiles, moods, and creative inspiration behind each one for your next product launch. ...

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How to Market Your Black Friday Sale as a Handmade Maker

You’ve got your BFCM offer... now what? This step-by-step guide shows handmade makers how to market their holiday sale with clarity, heart, and ease (plus...

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Picking the Perfect Scents for Your Winter Collection

Winter collections should be cozy, inviting, and well-balanced. Here’s how to choose the right mix of scents without overwhelming yourself (or your customers). ...

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How to Decide When to Launch your Fall & Winter Collections | Maker's Guide

Fall and winter launches look different for every maker - and that’s a good thing. We gathered real timelines, tips, and encouragement from the MWFC...

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Stop Feeling Stuck: A Simple Marketing Strategy for Handmade Business Owners

Stop spinning your wheels with marketing that feels scattered. Learn how to create a simple, effective month-long plan that helps you show up, connect, and...

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Social Media Doesn’t Have to Be Hard: Use These Content Ideas to Stay Consistent

Struggling to know what to post on social media? You’re not alone! Discover a simple formula to create consistent, engaging content that actually connects with...

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