Picking the Perfect Scents for Your Winter Collection

Winter is one of the busiest - and most exciting - times of the year for makers. Customers crave cozy, nostalgic scents that feel like home, but they’re also drawn to fresh, wintry aromas and elegant blends that carry into the new year.

So how do you decide what to include without getting overwhelmed? Here’s a maker-friendly guide to curating a well-rounded winter fragrance collection.

 

1. Keep Your Collection Focused (5-8 Core Scents)

It's tempting to launch all the things, but your customers actually buy more when your line feels intentional. We recommend choosing 5-8 core fragrances that give a sense of cohesion and purpose. 

✨Pro Tip: Think of your winter line like a menu - too many options can overwhelm, but the right mix keeps it exciting.

 

2. Start with Core Holiday Scents

Begin with scents that immediately evoke the holiday season. These anchor your collection and create that essential festive holiday vibe. From there, you can add in everyday winter scents or year-round friendly options.

Here are the must-have scent categories: 

❄️ Outdoorsy/Pine: For that "Christmas tree farm" feeling.

Try: Whispering Spruce or Balsam Fir

❄️ Traditional Holiday Blends: Nostalgic and warm.

Try: Christmas Cottage, Vintage Christmas, Christmas Cabin, Juniper Berry & Pine (type), Harvest Fig

❄️ Peppermint: Versatile and loved. 

Try: Peppermint or Peppermint Milkshake, or use that to blend into peppermint hot cocoa

❄️ Holiday Gourmand: Always best-sellers. 

Try: Gingerbread, Hot Cocoa, Sugar Cookie Royale, Spiced Winter tea, Roasted Honey Butter

✨Pro Tip: Avoid going too heavy on one scent category (like all gourmand). Balance in your collection is key!

 

3. Think Beyond the Holidays

Holiday-specific scents tend to peak early and drop off fast. Include at least a few blends that transition smoothly into January and February. 

❄️ Whispering Spruce can be sold as Christmas Tree in December, then renamed Winter Woods in January.

❄️ Roasted Pine Cone makes a perfect Cozy Winter Nights scent that works all season. 

 

4. Remember Naming is EVERYTHING

The right name can transform a fragrance into an experience. It sets the mood and helps customers connect emotionally

Try renaming oils to better fit your theme:

❄️ Sugar Cookie Royale → Cookies for Santa

❄️ Silent Snowfall → First Snow

❄️ Harvest Fig → Christmas Memories

✨ Pro Tip: Don't be afraid to rename oils to align with your brand voice or collection theme.

 

5. Use Bundles to Test & Blend

It can be hard to know where to start, especially during the busy season. That's why we created the Winter Best Sellers 2 oz Bundle.

This curated set includes 15 best selling winter fragrance oils - from festive staples to cozy season scents that can be used year-round.

Use the bundle to:

❄️ Test and choose your 5-8 core scents

❄️ Experiment with blending to create signature scents

❄️ Gauge which aromas resonate most with your customers

 

You don't need every holiday scent to have a successful winter launch. A thoughtful, well-balanced lineup tells a story, makes shopping easy, and keeps customers coming back.

Start with variety, focus on names that evoke feeling, and choose a few scents that last beyond the holidays. And if you want to make it even easier? Grab our Winter Best Sellers Bundle and start testing today.

You've got this - and we can't wait to see what you create.

 

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