Luxury Lotion Base vs. Original: What's the Difference?
If you’ve been using our Original Lotion Base, you already know how easy and reliable it is for creating smooth, fast-absorbing products. But now there’s a new option to consider — our Luxury Lotion Base. With a richer feel, upgraded ingredients, and even a lower price point, Luxury Lotion Base is a great choice for makers looking to elevate their lotion offerings.
Between these two amazing bases, we hope to offer you more flexibility to decide which will be the perfect fit for your product line! In this blog, we’re breaking down the key differences between the two so you can choose (or offer both!) based on the experience you want to create for your customers.
What's New in the Luxury Lotion Base
The Luxury formula was created with the same easy-to-use foundation of our Original Lotion Base but includes added ingredients that boost both performance (and marketing potential!):
- Shea Butter - nourishes the skin, leaving it soft, smooth, and deeply moisturized
- Coconut Oil - add moisture, softness and a nourishing touch
- Vitamin E - supports skin health and improves softness
- Palmitic Acid - helps lock-in moisture, prevent ingredient separation and boosts stability
Together, these ingredients not only make the texture feel pillowy, buttery, and spa-like, they also allow you to make stronger skincare marketing claims, which can be an incredible help for sales. Think hydrating, nourishing, and skin-softening benefits your customers can truly feel!
Side-by-Side Comparison
Feature |
Original Lotion Base |
Luxury Lotion Base |
| Texture | Lightweight, thinner feel | Rich, creamy, silky feel |
| Absorption | Fast-absorbing | Long-lasting hydration |
| Skin Feel | Smooth and light | Buttery, pillowy, spa-like |
|
Primary Ingredients * See each website listing for full ingredient list |
Glycerin, Cetyl Alcohol, Cetearyl Alcohol | Shea Butter, Coconut Oil, Glycerin, Vitamin E, Cetyl Alcohol, Cetearyl Alcohol |
| How to Make | Simple! Both have the same steps (no change)! Click here. | Simple! Both have the same steps (no change)! Click here. |
| Best For | Everyday hand lotions and body creams. Ideal for most packaging such as pump bottles, squeeze tubes and jars | Premium lines, self-care collections, and spa/boutique lotions. May work well in some pump options or squeeze tubes, but better suited for jars. |
| Fragrance Load | 1-2% (max of 4% with testing) | 0.5-2% (max of 4% with testing) |
| Price (16 oz.) | $10.99 |
$8.99 (Luxury for less! 💛) |
Why Makers Love Both
Both lotion bases are easy to work with and versatile - it really comes down to the vibe you're going for. Here's a quick recap of both:
Original Lotion Base
- Lightweight and quick absorbing
- Great for everyday lotions and hand creams
- Works well in pump bottles and squeeze tubes
Luxury Lotion Base
- Rich, buttery texture with more hydration
- Feels more nourishing and long-lasting
- Best in jars or whipped formulas (may be too thick for some pumps)
- Perfect for premium, self-case or boutique-style products
No matter which you choose, both bases make it easy to create beautiful, high-quality products that feel amazing!
How to Position it to Your Customers
If you're making the switch to our Luxury Lotion Base, here's how you can talk about it to your customers:
"Now made with shea butter, coconut oil, and Vitamin E for a richer, more nourishing feel. Our upgraded formula leaves skin silky-soft and hydrated all day."
Or, if you're choosing to offer both:
"Choose between our lightweight daily lotion or our new Luxury formula - enriched with natural butters and vitamins for a spa-level experience."
There is no wrong choice here - just different experiences. Our Original Lotion Base is great for simple, daily-use products with a lightweight feel. The Luxury Base brings in creamier texture, deeper hydration, and a more indulgent user experience - all while costing less per bottle!
Whether you're adding the Luxury Base as a new offering or replacing your current base, we hope this helps you make the switch with confidence. And of course, we can't wait to see what you create with it!
We LOVE to see what you're working on, so don't forget to tag us in your creations! @midwestfragranceco
Want to keep learning and creating?
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