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Top Valentine’s Day Fragrances (+ the strategy that worked best for my candle business)

Valentine's Day Fragrances blog

Valentine’s Day is a short selling window… but it is SUCH a good one for handmade businesses.

With my candle company, one of the BEST strategies I ever used for Valentine’s Day was creating giftable candles.

Not big collections.

Not overwhelming options.

Just 4–5 scents that hit different scent categories… and then pairing them with labels and scent names that are:


  • fun & sarcastic 
  • “Galentine’s” vibes
  • sweet & romantic 
  • “this made me think of you” vibes 

It worked EVERY time because people LOVE gifting something thoughtful, funny, or just plain cute.

And honestly? You can do this with candles, wax melts, soaps, room sprays, ANYTHING.

No matter what direction you’re planning for Valentine’s Day this year - whether it’s a full collection, a mini release, or just a few limited-edition products… here are some of our top selling + most-loved Valentine’s fragrances that are perfection for this season:


Our Top Valentine’s Day Fragrances


🥂 Champagne Toast (Type)

Bright, bubbly, perfect for Valentine’s and Galentine’s gifts.


🌹 Rose Bouquet

Soft, romantic, modern floral… smells REAL, not old-fashioned.


🌊 Black Sea

Moody, sensual, perfect for date-night vibes.


💜 Love Spell (Type)

Fun, flirty 2000s nostalgia. Always a crowd pleaser.


🖤 Scarlet Noir

Deep, warm, sophisticated and sensual. “THAT GIRL” vibes. A “grown-up Valentine’s” scent.


🍬 Pink Sugar (Type)

Sweet, girly, cotton-candy energy. Great for melts + body care. And everything in between! 

🍓 Loveberry Crush

Bright sweetness, rosè vibes… cheerful and easy to love.


☕ Parisian Café

Cozy, romantic & sweet vibes.


🌲 Iced Vanilla Woods (Type)

Clean, fresh, masculine-leaning. Perfect for gifting “for him.”


💚 Dark Amber Rosewood 

Sexy & manly! “For him” vibes! I’ll definitely be making this for Doug 😉 SHHH! Ps: he created this scent himself 🥹


🍰 Strawberry Pound Cake (Type)

Dessert-lover heaven. Honestly perfect for February.


OTHERS WE LOVE:


❤️ Check out the Top Valentine Scent collection here


Need help naming your Valentine products?

Having trouble naming your Valentine's collection? We put togeter this quick naming guide to spark some ideas. Whether you're going sweet, sarcastic or somewhere in between - these categories should help you create products your customers will love gifting (and receiving!).

For Pet Lovers:

[Adjective] + [Pet Term] + [Love Word/Phrase]


Examples:

  • Best Fur Mama
  • Dog Mom Energy
  • Cat Mom Energy
  • My Furever Valentine
  • My Favorite Breed is Rescued


Try these scents:


For Moms/Mother Figures:

[Warm Adjective] + [Nurturing Word] + [Sentiment]


Examples:

  • Unconditional Love
  • Mom of the Year
  • Best Bonus Mom Ever
  • Mom's last nerve. Oh look! It's on fire.


Try these scents:


For Galentine's/Friends:

[Fun Adjective] + [Friendship Term] + [Celebration]


Examples:

  • For My Galentine
  • Love, Your Favorite Person (your bff)
  • I Hate Everyone (except us)
  • Besties for the Resties
  • Thank You For Being My Unpaid Therapist

Try these scents:


For Significant Others/Romance:

[Romantic Adjective] + [Love Term] + [Intensity]


Examples:

  • The Best Thing I Found On The Internet
  • I Love You More
  • Smells Like You're Stuck With Me
  • Happy Valentine's Day from the best decision you ever made

Try these scents:


For Teachers/Mentors:

[Appreciative Term] + [Learning/Growth Word] + [Gratitude]


Examples:

  • Best Teacher Ever
  • How Sweet It Is To Be Taught By You
  • Appreciated Beyond Measure
  • Inspiring Minds
  • Grateful For You

Try these scents:


Can't decide on just one scent? Try blending! Some of our community favorites create truly unique products your customers can't find anywhere else.


Bestselling Blends:


Sweet Strawberry & Chocolate50% SS / 50% C

Black Cherry Merlot (type) & Chocolate50% BCM / 50% C

Cashmere Sugar & Cocoa Butter Cashmere50% CS / 50% CBC

Strawberry Pound Cake (type) & Iced Vanilla Woods (type)90% SPC / 10% IVW

Black Sea & Love Spell (type)75% LS / 25% BS

All this to say….

You don’t need a huge Valentine’s collection to make it work- you just need a few intentional scents and a fun way to present them.

Whether that’s giftable labels, themed bundles, sampler packs, or limited-edition releases… Valentine’s Day is one of those moments where makers can get playful and customers LOVE it.


Stuck on what to name YOU Valentine's products? Post in our Facebook community and we'll help you brainstorm the perfect name!

Comments

Victoria Loftin

THANK YOU SO MUCH! This whole collection of ideas/names etc was just simply amazing! I can just feel the love, time, and effort that went into putting this together for us, so I had to leave this comment to say thank you! So much! And this is exactly why you guys are my favorite company! You guys are truly thee best and I can’t thank you enough for all you do. I hope you all have a wonderful day.

Dani Tales By Light Candle Co.

Absolutely love combining chocolate and sweet strawberry! Though I’m still eagerly waiting for Cherry Blossom for my anime fan followers!