Maker Resource Hub

Hey there, color lovers! Kenna & Doug here from Midwest Fragrance Company. 🌈 If you’re anything like us, you know that color is more than just a finishing touch – it’s the thing that makes your creations stand out and lets your personality shine through. Whether you’re rocking the hobbyist gig or launching a bold, vibrant production of wax melts, having control over your colors can be a game-changer for your brand.

I’m thrilled to introduce you to our Midwest Color Wheel Guide, a tool we put together just for you, to make coloring your wax melts as fun and easy as it should be. Think of it as your secret weapon for achieving consistent, vibrant colors every time. Let’s dive in!

In Year 4 of Midwest Fragrance Company, we learned powerful lessons about growth, the importance of a strong team, and trusting the process. From letting go to leveling up our focus, here’s what this year taught us about building a business with heart.

Discover the top winter and holiday fragrances for candle and soap makers, including trending scents like Vintage Christmas, Christmas Cabin, and Peppermint Milkshake. Create a festive holiday collection with these best-selling seasonal fragrances that your customers will love.

Discover the top fall fragrances for candle and soap makers! From cozy Autumn Cottage to sweet Honey Spiced Pear, these must-have scents will help you create the perfect fall collection that customers will love. Explore trending fall fragrance oils like Vanilla Chai Latte, Sweater Weather (Type), and Aspen Woods to boost your sales and capture the cozy essence of autumn.

Learn how to calculate the perfect fragrance load for your candles and wax melts with our step-by-step guide. Use our easy Fragrance Load Calculator to get the right balance every time!

Naming your fragrances isn’t just about creativity—it’s about making sure your product aligns with your brand and follows trademark rules. In this resource, we’ve put together alternate name ideas for all the fragrances we carry at MWFC, so you can avoid any legal headaches and still create something that feels personal to your brand.