Must-Have Trending Winter & Holiday Fragrances For Your Holiday Collection

Hey makers!

The holiday season is officially here, and that means it’s time to fill our homes (and product lines) with the scents of winter magic. Whether you’re crafting candles, wax melts, or soap, nothing captures the spirit of the season quite like a perfect holiday fragrance. I’m excited to share with you some of my absolute favorites that are trending this winter—each one has been tested, loved, and has proven to be a customer favorite.

These fragrances are guaranteed to become the backbone of your winter collection. Let's dive in and explore why these five fragrances will be top sellers for your holiday lineup! Don't forget to check out all of our holiday/winter fragrances, here for more inspiration! 

1. Vintage Christmas

Let’s start with a new MWFC Original that has taken our collection by storm—Vintage Christmas. If you're craving that nostalgic Christmas feeling, this scent delivers it in spades. It’s a perfect blend of vibrant holiday fruit, sugared pine, and holiday cheer that instantly brings back memories of classic Christmas celebrations. We added it to our own candle line this year, and it’s already a top seller! The throw in soy wax is absolutely incredible. If you’re thinking about using it in soap, test it out—it's worth a try in cold process!

Nostalgia is huge right now, so Vintage Christmas is bound to strike a chord with customers who want to bring back that old-fashioned holiday magic. This fragrance will make your products standout in your holiday collection this year!

2. Christmas Cabin

One of our tried-and-true favorites, Christmas Cabin, continues to be a top seller year after year. It’s the quintessential cozy holiday fragrance, blending the warmth of cinnamon, cloves, and nutmeg with the rich scent of pine and orange. Every time I smell it, I’m reminded of a quiet cabin nestled in the woods with a fire crackling in the hearth.

If you're looking for a scent that screams "holiday comfort," this is it. Christmas Cabin is perfect for candles, wax melts, and soap—customers love it because it instantly transforms any space into a warm, festive retreat. This classic scent is a holiday staple, and I can guarantee it will be one of your bestsellers, too.

3. Peppermint Milkshake

If you're looking for something refreshing yet comforting, Peppermint Milkshake is the perfect choice. This MWFC Original is the ultimate peppermint fragrance—cool, classic, and so much fun! It performs wonderfully in soy wax and holds its scent beautifully, making it a great option for candles and wax melts. While it does discolor in soap, it retains its strong peppermint aroma and is perfect for those who love that minty-fresh vibe.

One of my favorite things about Peppermint Milkshake is its versatility. You can use it on its own for a clean, crisp peppermint scent or blend it with other holiday fragrances for a sweet, minty twist. It’s a staple scent that your customers will love during the holidays—and honestly, all winter long.

4. Merry Memories

For a more elevated take on the classic Christmas scent, Merry Memories is a new MWFC Original that’s been trending like crazy this holiday season. This fragrance leans into those timeless holiday notes but with a modern twist that makes it feel fresh and luxurious. It performs beautifully in our in-house soy candles and is an excellent choice for CP soap (but be prepared for a purple discoloration of product—definitely test it for your own products!).

What makes Merry Memories so special is its ability to evoke that familiar Christmas warmth while adding something new and exciting to the mix. It’s the perfect fragrance to help you create a high-end holiday collection that stands out from the crowd.

5. Balsam Fir

You can’t do winter without a great Christmas tree scent, and Balsam Fir is hands down one of the best. This classic fragrance is a bestseller every year—customers love it for its authentic, fresh-cut tree aroma. It’s sharp, clean, and perfectly balanced, making it a must-have for any holiday or winter collection.

Balsam Fir is versatile enough to stand alone in candles and wax melts, but it also blends beautifully with other fragrances like peppermint, citrus, or spice to create unique holiday combinations. If you’re using it in soap, it performs well in cold process, but as always, be sure to do your own testing.

Building Your Holiday Collection

Creating a successful holiday fragrance collection is all about balance—offering a mix of nostalgic favorites and exciting new scents that appeal to different customer preferences. Here’s a few tips to help you build your holiday collection:

• Mix Classic & Trendy: Feature both timeless favorites like Christmas Cabin and Balsam Fir, alongside trendier fragrances like Vintage Christmas and Merry Memories to appeal to a wide audience.
• Bundle & Upsell: Consider offering holiday bundles with candles or wax melts featuring different fragrances. For example, pair Peppermint Milkshake with Balsam Fir for a fresh and festive combo that’s perfect for gifting.
• Leverage Nostalgia: Nostalgia sells—especially during the holidays. Make sure to highlight the cozy, memory-evoking aspects of scents like Vintage Christmas and Christmas Cabin in your marketing.

Ready to Create Your Holiday Best-Sellers?

These winter and holiday fragrances will help you craft a collection that captures the magic of the season. From the nostalgic warmth of Vintage Christmas to the refreshing chill of Peppermint Milkshake, each scent brings something special to the table. So go ahead, get creative, and watch your customers fall in love with these seasonal scents—just like we have!

Happy making and merry selling!