Adventure Awaits Collection | New MWFC Fragrances Launch January 2025
Hey, friend! We’ve been working on something truly special for all of you—something that brings the world to your workshop, sparks inspiration, and adds a little extra adventure to your creations.
That’s right—our brand-new Adventure Awaits collection is launching January 14, 2025! 🎉
This isn’t just another fragrance collection—it’s a journey. A passport to incredible destinations, iconic experiences, and unforgettable scents that will transport you (and your customers!) anywhere you want to go. And the best part? These fragrances are designed to work beautifully year-round, making them as versatile as they are inspiring.
So, grab your metaphorical passport and let me give you a sneak peek into what makes this collection so magical.
The Heart of Adventure Awaits
Our Adventure Awaits collection is made up of ten MWFC original fragrances, each designed to capture the essence of a specific destination or experience. The collection is divided into four sub-categories, each with its own vibe and personality:
Think tropical beaches, fruity drinks, and sunsets that melt into the horizon. These fragrances are your ticket to paradise—no plane ticket required.
🌲 The Great Outdoors
National Parks, ocean coves, towering forests, and the quiet serenity of nature. If your soul craves the wild, this sub-category will speak to you.
🌃 Scents in the City
Iconic cities, vibrant energy, and the excitement of urban exploration. These fragrances are bold, chic, and oh-so-sophisticated.
🗼 Europe Escapes
Romantic landscapes, old-world charm, and timeless elegance. Let these fragrances whisk you away to cobblestone streets and breathtaking architecture.
What Makes These Fragrances Special?
Here at Midwest, we’re all about keeping our finger on the pulse of industry trends, and travel is huge right now. But this collection is about more than just being trendy—it’s about giving you the tools to create products that evoke emotions, memories, and dreams of faraway places.
We’ve poured our hearts (and noses!) into crafting these ten fragrances, ensuring that each one is unique, versatile, and bursting with character. Whether you’re making candles, wax melts, soaps, or body products, these scents are designed to inspire creativity and elevate your brand.
Sneak Peeks & Inspiration
I know you want to know more about the individual fragrances, and trust me—I can’t wait to share all the details! We’ve created a sneak peek blog post where we'll be sharing info about each sub-category and fragrance, including the inspiration behind them and some fun tidbits about how they came to be. We've even included a fun MWFC Passport where you can collect all your fragrance stamps (and details) as sneak peeks are shared!
Go to the Sneak Peek Blog & Passport!
Stay Tuned!
There’s so much more to come, and I don’t want you to miss a thing. Be sure to watch your email, social media, and check back for updates to the Sneak Peek Blog post where we’ll continue to share all the excitement of the Adventure Awaits Collection! Trust me—you’re going to want to add these to your workshop ASAP.
Until then, keep dreaming big and creating even bigger. Adventure Awaits, friend—are you ready to explore?
With love and so much excitement,
Kenna 💛
