All Purpose Cleaner/Mop Soap Base 101: Midwest Makers Guide
Home cleaning products have grown to become extremely popular sellers in the past year, and more and more makers are adding them to their lines- especially when it comes to all purpose cleaners and mop soaps.
If you, like many others, have been thinking about adding home cleaning products to your lineup- this is your starting point.
Scented home cleaning products are products that customers use every day and will keep coming back to buy more, so makers love them. Customers love them because, to them, they're more than just a cleaner...they totally elevate the cleaning experience and actually make it enjoyable to clean.
Our MWFC All Purpose Cleaner & Mop Soap Base was designed to make the process simple.
With our base, you can create ready-to-use all purpose cleaners, all purpose cleaner concentrates, mop soap concentrates, or even refill options for a returning customer!
Think of this guide as a central hub for all of our educational resources surrounding the APC + Mop Soap Base.
Interested in introducing home cleaners to your product line?
Start here with our MWFC Original All Purpose Cleaner & Mop Soap Base!
How To Make All Purpose Cleaner: Step-By-Step Guide
If you are interested in creating all purpose cleaners for your product line, our step-by-step guide breaks down the entire making process from start to finish.
In this tutorial, we list the supplies you will need to get started, calculation breakdowns to make things simpler, we go through the making process step-by-step, and there is even a video tutorial if you are a visual learner!
We also include some helpful information on IFRA Guidelines, how to choose your fragrances, and give you the tools to accurately measure your fragrances.
If you're not familiar with IFRA guidelines, don't worry- we have a blog for that! We'll list all helpful resources below!
Check out our resources here:
How To Make Mop Soap: Step-By-Step Guide
Since our base can be used to make mop soaps as well, we created a guide just for those, too! Unlike all purpose cleaners, mop soaps are solely designed to be sold and used as a concentrate, meaning the formulation and usage process is a little different!
In this tutorial, we cover the supplies you’ll need to get started, calculation breakdowns, and the full making process step-by-step. We’ve also included a video tutorial for visual learners so you can follow along with the process more easily!
We also go over helpful information regarding IFRA guidelines, fragrance selection, usage rates, and optional ingredients to help ensure your final product performs well and remains stable.
Check out our resources here:
How To Successfully Sell Your Home Cleaning Products
Us makers know...creating the product is only part of the process. Learning how to market it successfully is what will turn your new product into a best seller.
In this guide, we focus on how to position cleaning products in your marketing, what strategies work best, and how to have a successful launch.
We go into a lot of detail in the guide, but the important thing to remember is to lean away from marketing the product itself, and lean into marketing it as an experience.
Even if you are experienced in marketing, definitely check out this guide- you may get some ideas you didn't think about before! Who knows what inspiration you might find?
Check out our resources here:
APC/Mop Soap Base Calculator Tool
To make creating with this base a breeze, we’ve developed a custom calculator specifically for the MWFC APC + Mop Soap Base!
This calculator will allow makers to input their total batch size, fragrance percentage, concentrate percentage (and optional Polysorbate 20 amounts) and it will automatically calculate the exact measurements needed for the formula.
We want this base to be easy for makers to add new products to their line, and sometimes the formula math can make creating new products more stressful than it needs to be.
The goal of this tool is to simplify testing, improve consistency, reduce math errors, and make scaling production much easier. Whether you’re creating small sample batches or larger production runs, this calculator is designed to help streamline the process and make formulation more approachable for makers at every level.
Check out our resources here:
Final Notes
Home cleaning products can feel intimidating at first, especially if you’ve never worked with them before...but they’re honestly much simpler than many makers expect once you understand the basics.
The reason this category is growing so quickly is because customers are actively looking for products that combine function, fragrance, aesthetics, and experience.
That creates a huge opportunity for makers.
With our base, you can create cleaning products that customers use constantly, repurchase regularly, and naturally incorporate into their everyday routines. And because these products fit so seamlessly into existing home fragrance brands, they can become one of the easiest and most approachable ways to expand your business into an entirely new category.
As always, we can’t wait to see what you create with this new base! Share your creations in our community group on Facebook or tag us on Instagram- we would LOVE to see what you make!
Happy making!
Hi! I'm Kenna!
Co-founder of Midwest Fragrance Company, business builder since 20, fueled by coffee and grounded by Jesus. I’ve learned (mostly the hard way) what it takes to grow a maker business, and I share those lessons here… the real ones, not the highlight reel.
At MWFC, we sell all the supplies you need to create scented products that truly shine ✨
Want to keep following along? Find us on Instagram @midwestfragranceco
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