Busy Season 101: Your Survival Guide For Busy Season As A Maker
If you're a maker and business owner entering your busiest season of the year, good news: we've got resources on resources for your busy season planning.
Whether you're feeling lost on fall, winter, Black Friday, the holidays, or planning for 2027, you've landed in the right spot.
I realized I've made so many resources that it's time to compile all of them into one cozy little spot! So bookmark this page, and treat it like the home base it is, because below is a roundup all of my advice so your business can have its best busy season to date.
Let's get into your busy season survival guide!
Looking for Black Friday Support? CHECK THIS OUT
In the height of busy season, it can be hard to take the time to plan your BFCM (aka Black Friday - Cyber Monday) promotion.
As a former candle business owner, that is something I completely understand!
If you're struggling to decide what promotion to run or how to choose the best marketing strategies, then check out these resources help set you up for Black Friday success.
Struggling to Curate Your Fall or Winter Collections? WE'VE GOT YOU
Fall + winter come with a lot of decision-making the maker world!
If collection planning, building timelines, and marketing it all feels overwhelming to you, then this resource list is a great place to start.
I created every one of these guides with a simple goal: to provide the help I wish I'd had when I was in your shoes! Wherever you are in your planning, there's something here to help you take the next step with confidence.
- Our Top Halloween Fragrances (+ a strategy for selling!)
- My Top 5 Autumn Fragrances For Makers: Seasonal Scents That SELL
- Market Season: What You Need to Know | Tips From Seasoned Makers
- Picking The Perfect Scents For Your Winter Collection
- How To Decide When To Launch Your Fall & Winter Collections | Maker's Guide
- 6 Tips To Sell Your Winter Collection
Creating Stand-Out Scents That SELL
Your brand captures the essence of YOU in so many ways.
That's one thing I really love about MWFC customers- your businesses have their own flair!
If you're looking to create products that truly capture that, then blending scents is the way to go.
The blending guides below were curated with help from our maker community (with over 18k makers!), and a team of experts here at MWFC!
THE MIDWEST MAKER MINDSET
None (and I mean NONE) of this matters without the right mindset.
It's easy to get caught up in the 'go, go, go' aspect of busy season without taking a moment to check in with yourself...that is where burnout happens.
I linked these resources below to give you a little extra pep in your step, or the permission to slow down (if it doesn't apply, let it fly).
You don't have to do this alone!
If you're looking for extra support, join our Facebook group of Midwest Makers and come chat with us about what resources you're looking for. 💛
Hi! I'm Kenna!
Co-founder of Midwest Fragrance Company, business builder since 20, fueled by coffee and grounded by yoga. I’ve learned (mostly the hard way) what it takes to grow a maker business, and I share those lessons here… the real ones, not the highlight reel.
At MWFC, we sell all the supplies you need to create scented products that truly shine ✨
Want to keep following along? Find us on Instagram @midwestfragranceco
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