Maker Resource Hub

Busy Season 101: Your Survival Guide For Busy Season As A Maker

In this guide, we go over the in's and out's of busy season: Black Friday weekend, fall and winter, and how to avoid burnout during...

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Black Friday + Cyber Monday 101 For Handmade Makers

Plan your Black Friday and Cyber Monday strategy with marketing tips, promotion ideas, and practical ways for makers to increase holiday sales. ...

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6 Tips To Sell Your Winter Collection

Looking for ways to sell your winter collection? Here are 6 practical tips for candle makers, soap makers, and small-batch businesses to market seasonal products...

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Our Top Halloween Fragrances (+ a strategy for selling!)

Looking for Halloween fragrance inspiration? Discover top-selling scents, spooky product ideas, and creative ways to build your Halloween collection. ...

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How To Reimagine Fragrances To Sell In Any Season

Learn how to reimagine fragrances for any season with creative naming strategies, collection ideas, and tips for matching scents to the story you want to...

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Top Back-To-School/Teacher Appreciation Fragrances (+ selling strategies!)

Discover creative teacher appreciation and back-to-school gift ideas, including candle names, scented product inspiration, fragrance suggestions, and blends. ...

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Top Valentine’s Day Fragrances (+ the strategy that worked best for my candle business)

Valentine's Day is one of the best selling windows for handmade businesses - but you don't need a huge collection to make it work. In...

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How to Market Your Black Friday Sale as a Handmade Maker

You’ve got your BFCM offer... now what? This step-by-step guide shows handmade makers how to market their holiday sale with clarity, heart, and ease (plus...

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Picking the Perfect Scents for Your Winter Collection

Winter collections should be cozy, inviting, and well-balanced. Here’s how to choose the right mix of scents without overwhelming yourself (or your customers). ...

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How to Decide When to Launch your Fall & Winter Collections | Maker's Guide

Fall and winter launches look different for every maker - and that’s a good thing. We gathered real timelines, tips, and encouragement from the MWFC...

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Signature Fragrance Blend Recipes | Fall/Winter Classics with a Twist Edition

Fall and winter are full of comforting rituals—and this fragrance collection leans all the way in. From hot cocoa to moody pumpkin, these cozy blends are...

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Christmas Cabin vs. Christmas Cottage: What’s the Difference?

Trying to choose between our two holiday bestsellers—Christmas Cabin and Christmas Cottage? We’re breaking down the difference between these cozy fragrances so you can find...

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Must-Have Trending Winter & Holiday Fragrances For Your Holiday Collection

Discover the top winter and holiday fragrances for candle and soap makers, including trending scents like Vintage Christmas, Christmas Cabin, and Peppermint Milkshake. Create a...

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My Top 5 Autumn Fragrances for Makers: Seasonal Scents That SELL

Discover the top fall fragrances for candle and soap makers! From cozy Autumn Cottage to sweet Honey Spiced Pear, these must-have scents will help you...

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Signature Fragrance Blend Recipes | Winter & Holiday Edition

Looking for the perfect blend of holiday warmth, festive cheer, and cozy winter comfort? Our Signature Fragrance Blend Recipes: Winter + Holiday Edition is packed...

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