Maker Resource Hub

Top Valentine’s Day Fragrances (+ the strategy that worked best for my candle business)

Valentine's Day is one of the best selling windows for handmade businesses - but you don't need a huge collection to make it work. In...

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How to Market Your Black Friday Sale as a Handmade Maker

You’ve got your BFCM offer — now what? This step-by-step guide shows handmade makers how to market their holiday sale with clarity, heart, and ease...

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Black Friday and Cyber Monday 101 for Handmade Makers

Feeling overwhelmed by Black Friday weekend as a handmade maker? You’re not alone. This guide breaks down the BFCM basics so you can show up...

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Picking the Perfect Scents for Your Winter Collection

Winter collections should be cozy, inviting, and well-balanced. Here’s how to choose the right mix of scents without overwhelming yourself (or your customers). ...

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6 Tips to Sell Your Winter Collection

Winter is one of the biggest seasons for makers. These practical, no-stress tips will help you market your winter line with ease, warmth, and intention....

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How to Decide When to Launch your Fall & Winter Collections | Maker's Guide

Fall and winter launches look different for every maker - and that’s a good thing. We gathered real timelines, tips, and encouragement from the MWFC...

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Signature Fragrance Blend Recipes | Fall/Winter Classics with a Twist Edition

Fall and winter are full of comforting rituals—and this fragrance collection leans all the way in. From hot cocoa to moody pumpkin, these cozy blends are...

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Christmas Cabin vs. Christmas Cottage: What’s the Difference?

Trying to choose between our two holiday bestsellers—Christmas Cabin and Christmas Cottage? We’re breaking down the difference between these cozy fragrances so you can find...

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Must-Have Trending Winter & Holiday Fragrances For Your Holiday Collection

Discover the top winter and holiday fragrances for candle and soap makers, including trending scents like Vintage Christmas, Christmas Cabin, and Peppermint Milkshake. Create a...

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My Top 5 Autumn Fragrances for Makers: Seasonal Scents That SELL

Discover the top fall fragrances for candle and soap makers! From cozy Autumn Cottage to sweet Honey Spiced Pear, these must-have scents will help you...

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