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Reed Diffuser Base 101: Midwest Makers Guide

reed diffuser guide

If you’ve been thinking about adding reed diffusers to your product line, this is your starting point.


Reed diffusers are one of those products that sometimes take a little further research to perfect, but once you have the basics down, they are actually very simple.


From fragrance load and oil compatibility to reed performance and scent throw, the details really matter.


The good news is once you understand the fundamentals, reed diffusers can become one of the most versatile (and scalable) products in your lineup. They’re flame-free, low-maintenance for customers, and they look high-end, which makes them a favorite for both makers and shoppers alike.


Interested in adding reed diffusers (or even hanging car diffusers!) to your product line?


Start here with our MWFC Original Reed Diffuser Base!


In this guide, we will walk you through everything you need to know about the MWFC Reed Diffuser Base and how to create using the base.


From choosing the right fragrance oils to troubleshooting performance, we've got the resources to help you know everything you need to know before you start making.


Let's break it down!

How To Make A Reed Diffuser: Step-By-Step Guide


If you’re looking for a full walkthrough to get you on the right track, our Step-By-Step Reed Diffuser Guide breaks down the entire process from start to finish.


In this guide, we cover how to create a reed diffuser, what supplies will need to get started, and there is even a video tutorial if you are a visual learner!


We also include some helpful information on IFRA Guidelines, how to choose your fragrances, and give you the tools to accurately measure your fragrances. 


If you're still confused on what fragrances to use, don't worry- we cover this in a guide, too! More on that below!


Whether you’re making your first batch or refining your process, this guide is designed to give you all the knowledge to get started, along with practical tips to help you test and improve as you go.

reed diffuser

How To Make A Car Diffuser: Step-By-Step Guide


Just like home reed diffusers, hanging car diffusers are a simple way to offer strong, long-lasting fragrance in a car, closet, bathroom, or any smaller space - not to mention, they are flying off the shelves for makers right now.


The best part? You can use MWFC Reed Diffuser Base to create both home reed diffusers and hanging car diffusers using the same base and a very similar process. 


If you’re interested in creating car diffusers, this guide walks you through everything you need to know!


We go over step-by-step instructions on how to create them, all the supplies you will need, testing information, and we also include a video tutorial for this as well! 


Creating hanging car diffusers are a great next step if you’re looking to diversify your product line while keeping your process simple and scalable.

car diffuser

Choosing The Right Fragrance Oils

By now, you might be wondering..."Okay, I understand how to make reed diffusers now- but how do I choose my fragrances?"

Fragrance oil selection actually plays a big role in how your reed diffusers perform, so this part is important!


To make it simple for our reed diffuser makers, we’ve created a resource for all fragrances that have a usage rate higher than 20% in Category 10A!


If you're not sure what IFRA even means, why it matters, or how to even understand it- we have a resource for that too!


It's also important to keep in mind that just because the fragrance oil doesn't allow more than 20%, it doesn't necessarily mean it isn't compatible for reed diffusers. 


Regardless of the fragrance oil you choose to work with in reed diffusers, always properly test and make notes of performance.

Example from our candle company

What I Want You to Remember


Reed diffusers can feel intimidating, and they do sometimes require a bit of testing to get right- but the good thing is, once you figure them out, they're a lot easier than you'd think.


Reed diffusers make excellent additions to home fragrance lines, and as a bonus- they are growing extremely popular with customers everywhere right now.


If you’re just getting started, remember to take it one step at a time and lean into the resources here when you need help- this is exactly what they're here for!


And as always, we would love to see what you create! Don't forget to share them with us and tag us in your photos at @midwestfragranceco


Happy making!


Kenna

Hi! I'm Kenna!

Co-founder of Midwest Fragrance Company, business builder since 20, fueled by coffee and grounded by yoga. I’ve learned (mostly the hard way) what it takes to grow a maker business, and I share those lessons here… the real ones, not the highlight reel.


At MWFC, we sell all the supplies you need to create scented products that truly shine ✨

Want to keep following along? Find us on Instagram @midwestfragranceco

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