Maker Resource Hub

Stop Feeling Stuck: A Simple Marketing Strategy for Handmade Business Owners

Stop spinning your wheels with marketing that feels scattered. Learn how to create a simple, effective month-long plan that helps you show up, connect, and...

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Social Media Doesn’t Have to Be Hard: Use These Content Ideas to Stay Consistent

Struggling to know what to post on social media? You’re not alone! Discover a simple formula to create consistent, engaging content that actually connects with...

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Marketing Your Handmade Business Without the Overwhelm: Here’s How

Feeling overwhelmed trying to market your handmade business? You’re not alone! Discover simple, actionable strategies to build connections, stay consistent, and grow your business—without burning...

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Foaming Hand Soap Community Testing Notes Hub

This is the community testing notes hub to share results and suggestions from makers who have tested our foaming hand soap base. ...

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Foaming Hand Soap Base Troubleshooting Guide

This blog will provide answers to common issues that might pop up along the way as you create foaming hand soap with the new Midwest...

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How to Label Your Foaming Hand Soaps (Free Canva Template Included)

Learn exactly what your foaming hand soap labels need to include to stay compliant and build trust—plus grab a free Canva template to make it...

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How to Make Foaming Hand Soap (Step-by-Step Guide + Video)

Learn how to make foaming hand soap using a simple, repeatable process—plus understand fragrance load, IFRA limits, and how to get consistent results. ...

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Crafting Curated Collections | The Secret to Product Sales

Learn how to create product collections that connect with your customers, tell a story, and drive more sales - plus get a free curated collection...

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Important Notice Regarding Fragrance Oil Discontinuations

Hey there, friends! Today’s blog is a bittersweet one, and I’ll admit it has me feeling a bit sentimental. We’ve got some big news to...

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Discontinued Fragrance Blend Recipes | Replacements Ideas

When a fragrance is discontinued, it doesn’t mean you’re left without options. This guide is filled with blend suggestions and swap ideas to help you...

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Meet the Midwest Color Guide for Wax Melts

Hey there, color lovers! Kenna & Doug here from Midwest Fragrance Company. 🌈 If you’re anything like us, you know that color is more than just...

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Your Ultimate 7-Day Social Media Content Guide for Stress-Free Posting

Feeling overwhelmed by social media? Our Ultimate 7-Day Social Media Content Guide is here to help! This easy-to-follow framework takes the guesswork out of posting,...

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Lessons Learned in Year 4 of Building MWFC

In Year 4 of Midwest Fragrance Company, we learned powerful lessons about growth, the importance of a strong team, and trusting the process. From letting...

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Must-Have Trending Winter & Holiday Fragrances For Your Holiday Collection

Discover the top winter and holiday fragrances for candle and soap makers, including trending scents like Vintage Christmas, Christmas Cabin, and Peppermint Milkshake. Create a...

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My Top 5 Autumn Fragrances for Makers: Seasonal Scents That SELL

Discover the top fall fragrances for candle and soap makers! From cozy Autumn Cottage to sweet Honey Spiced Pear, these must-have scents will help you...

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How to Come Up with Unique and Creative Fragrance Names for Your Products

Naming your fragrances is about creating an experience that connects with your customers and reinforces your brand identity. In this blog post, I share my...

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How to Use IFRA Certificates to Keep Your Products Safe

Learn how to use IFRA certificates, break down the basics, and learn how they help you ensure your products meet safety guidelines while smelling incredible....

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FREE Fragrance Load Calculator | Candles and Wax Melts

If you’ve ever second-guessed how much fragrance oil to use, this guide walks you through exactly how to calculate fragrance load for candles and wax...

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