Maker Resource Hub

Crafting Curated Collections | The Secret to Product Sales

Learn how to create product collections that connect with your customers, tell a story, and drive more sales - plus get a free curated collection...

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Important Notice Regarding Fragrance Oil Discontinuations

Hey there, friends! Today’s blog is a bittersweet one, and I’ll admit it has me feeling a bit sentimental. We’ve got some big news to...

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Discontinued Fragrance Blend Recipes | Replacements Ideas

When a fragrance is discontinued, it doesn’t mean you’re left without options. This guide is filled with blend suggestions and swap ideas to help you...

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Meet the Midwest Color Guide for Wax Melts

Hey there, color lovers! Kenna & Doug here from Midwest Fragrance Company. 🌈 If you’re anything like us, you know that color is more than just...

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Your Ultimate 7-Day Social Media Content Guide for Stress-Free Posting

Feeling overwhelmed by social media? Our Ultimate 7-Day Social Media Content Guide is here to help! This easy-to-follow framework takes the guesswork out of posting,...

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Lessons Learned in Year 4 of Building MWFC

In Year 4 of Midwest Fragrance Company, we learned powerful lessons about growth, the importance of a strong team, and trusting the process. From letting...

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Must-Have Trending Winter & Holiday Fragrances For Your Holiday Collection

Discover the top winter and holiday fragrances for candle and soap makers, including trending scents like Vintage Christmas, Christmas Cabin, and Peppermint Milkshake. Create a...

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My Top 5 Autumn Fragrances for Makers: Seasonal Scents That SELL

Discover the top fall fragrances for candle and soap makers! From cozy Autumn Cottage to sweet Honey Spiced Pear, these must-have scents will help you...

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How to Come Up with Unique and Creative Fragrance Names for Your Products

Naming your fragrances is about creating an experience that connects with your customers and reinforces your brand identity. In this blog post, I share my...

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How to Use IFRA Certificates to Keep Your Products Safe

Learn how to use IFRA certificates, break down the basics, and learn how they help you ensure your products meet safety guidelines while smelling incredible....

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FREE Fragrance Load Calculator | Candles and Wax Melts

If you’ve ever second-guessed how much fragrance oil to use, this guide walks you through exactly how to calculate fragrance load for candles and wax...

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How to Calculate Fragrance Load for Wax Products: A Step-by-Step Guide

Learn how to calculate the perfect fragrance load for your candles and wax melts with our step-by-step guide. Use our easy Fragrance Load Calculator to...

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Signature Fragrance Blend Recipes | Master Blend Edition

Ready to dive into the ultimate fragrance blend guide? Our Master Blend Edition of Signature Fragrance Blend Recipes features a comprehensive list of nearly every...

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Fragrance Renaming 101: Alternate Name Ideas and Trademark Tips for Your Products

Naming your fragrances isn’t just about creativity—it’s about making sure your product aligns with your brand and follows trademark rules. In this resource, we’ve put...

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Maker's Blend 150 | Wax Melt Fragrance Testing Guide

We tested 150+ fragrance oils in Maker’s Blend 150 wax so you can see how they actually perform. This guide breaks down cold throw, hot...

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Signature Fragrance Blend Recipes | Winter & Holiday Edition

Looking for the perfect blend of holiday warmth, festive cheer, and cozy winter comfort? Our Signature Fragrance Blend Recipes: Winter + Holiday Edition is packed...

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Signature Fragrance Blend Recipes | Spring & Valentine's Edition

Get ready to fall in love with our Signature Fragrance Blend Recipes: Spring & Valentine's Edition! This collection of sweet, floral, and uplifting fragrance blends...

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Signature Fragrance Blend Recipes | Vibrant & Fruity Edition

Get ready to indulge your senses with our Vibrant & Fruity Blend Edition! From zesty citrus to luscious tropical notes, this collection of fragrance blends...

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