Maker Resource Hub

Picking the Perfect Scents for Your Winter Collection

Winter collections should be cozy, inviting, and well-balanced. Here’s how to choose the right mix of scents without overwhelming yourself (or your customers). ...

read more

6 Tips to Sell Your Winter Collection

Winter is one of the biggest seasons for makers. These practical, no-stress tips will help you market your winter line with ease, warmth, and intention....

read more

How to Decide When to Launch your Fall & Winter Collections | Maker's Guide

Fall and winter launches look different for every maker - and that’s a good thing. We gathered real timelines, tips, and encouragement from the MWFC...

read more

General Fragrance Load Calculator

Calculating fragrance loads for ready to use bases and other products can be confusing. That’s why we created this Fragrance Load Calculator to make it...

read more

Signature Fragrance Blend Recipes | Fall/Winter Classics with a Twist Edition

Fall and winter are full of comforting rituals—and this fragrance collection leans all the way in. From hot cocoa to moody pumpkin, these cozy blends are...

read more

Best Candle Wax for Beginners: What to Buy and Why

A beginner-friendly guide to choosing the best candle wax. Learn the differences between wax types and what to buy for your first candles. ...

read more

Christmas Cabin vs. Christmas Cottage: What’s the Difference?

Trying to choose between our two holiday bestsellers—Christmas Cabin and Christmas Cottage? We’re breaking down the difference between these cozy fragrances so you can find...

read more

Discontinued Fragrance | Documentation & Resources

As we continue refining our fragrance lineup, some scents have officially been discontinued. To make things easier for you, we’ve gathered fragrance descriptions, top/middle/base notes,...

read more

Stop Feeling Stuck: A Simple Marketing Strategy for Handmade Business Owners

Stop spinning your wheels with marketing that feels scattered. Learn how to create a simple, effective month-long plan that helps you show up, connect, and...

read more

Social Media Doesn’t Have to Be Hard: Use These Content Ideas to Stay Consistent

Struggling to know what to post on social media? You’re not alone! Discover a simple formula to create consistent, engaging content that actually connects with...

read more

Marketing Your Handmade Business Without the Overwhelm: Here’s How

Feeling overwhelmed trying to market your handmade business? You’re not alone! Discover simple, actionable strategies to build connections, stay consistent, and grow your business—without burning...

read more

Foaming Hand Soap Community Testing Notes Hub

This is the community testing notes hub to share results and suggestions from makers who have tested our foaming hand soap base. ...

read more

Foaming Hand Soap Base Troubleshooting Guide

This blog will provide answers to common issues that might pop up along the way as you create foaming hand soap with the new Midwest...

read more

How to Label Your Foaming Hand Soaps (Free Canva Template Included)

Learn exactly what your foaming hand soap labels need to include to stay compliant and build trust—plus grab a free Canva template to make it...

read more

How to Make Foaming Hand Soap (Step-by-Step Guide + Video)

Learn how to make foaming hand soap using a simple, repeatable process—plus understand fragrance load, IFRA limits, and how to get consistent results. ...

read more

Crafting Curated Collections | The Secret to Product Sales

Learn how to create product collections that connect with your customers, tell a story, and drive more sales - plus get a free curated collection...

read more

Important Notice Regarding Fragrance Oil Discontinuations

Hey there, friends! Today’s blog is a bittersweet one, and I’ll admit it has me feeling a bit sentimental. We’ve got some big news to...

read more

Discontinued Fragrance Blend Recipes | Replacements Ideas

When a fragrance is discontinued, it doesn’t mean you’re left without options. This guide is filled with blend suggestions and swap ideas to help you...

read more